Design of your
products is just as important as the content (Online Video)
Here are 8 free
videos from my friends at Tubetutorials in this series. You’ll learn
how to pick a compelling topic for your ebook or audio product, how
to develop a business model around that product, the quick and easy
ways to get a information product produced, how to package your
ebook to make it enticing, why great sales copy and tracking results
are the key to success, how to get traffic for your ebook, and how
to get others to sell for you.
Right.
Well, your ebook, audio product or video course had better be
properly packaged or your sales will most definitely suffer. Just
because you’re selling digital e-products doesn’t mean that the
critical role packaging plays in the marketing process has changed.
Obviously in this
section it is hard to be too specific as you could be setting up a blog
to sell products and services, how to grow the best potatoes in the
world or dealing with multi nationals. For this reason I will go more
into the principles and provide the resources for you to accomplish the
right design. You can always use the forum to ask more specific
questions.
Whether your selling
someone else’s product or developing your own try and provide nice
eye candy for your customers. A nice eBook or box cover can make all
the difference to a successful campaign. Creating an attractive template
for your eBooks only takes a few extra minutes of work but the overall
look can be greatly enhanced and make your product look much more
professional.
A simple, yet well
designed header, can make your site stand out from the crowd and and
make people feel confident you know what you are talking about.
Photoshop
If you can get your
hands on a copy of Adobe Photoshop it will be a great investment. You
don’t need the latest version and you can pick up older copies at
auctions, classifieds, garage sales etc.
I have a lot of
tutorials at
http://www.msiphotoshop.com to help you and there are thousands more
all over the net.
If your just a
beginner I have made a very simple to follow beginners video for you
covering some of the basics. I did this for my wife on a Sunday
afternoon so you see my mistakes, hear the traffic etc but it will show
you the basics and get you up and running quickly.
If you
prefer reading
here is a great pdf that will also take you
through the basics.
Once you
learn the basics our friends over at
Watch And Learn Photoshop are releasing a few new
products and have also released not one, not two, not three
but seven free photoshop video tutorials/tips. Their videos
are a lot more professional than my Sunday afternoon effort.
Now if
you can't afford Photoshop we have a free program that will
let you do a lot of good graphics
and you can access it from the main menu.
Word Templates
If your
writing an ebook, report or anything for your business try
and make it look as professional as you can. When I was
researching this product I was amazed how many poor quality
products were online. This is good for us because it is not
hard to stand out from the crowd. There are so many great
resources out there that help you make your products look
like they were designed by a professional.
For example say you were going to do a blog on Real
Estate then they have a great template for a RE
newsletter. You could do a weekly newsletter and
send out a
download for the pdf file.
Creating PDF Files
Adobe
Acrobat is the best for doing this and again there are a lot
of old copies out there however you can also get some great
free software packages that you can use.
The pdf995 suite of products
- Pdf995, PdfEdit995, and Signature995 - is a complete
solution for your document publishing needs. It provides
ease of use, flexibility in format, and industry-standard
security- and all at no cost to you.
Pdf995
makes it easy and affordable to create professional-quality
documents in the popular PDF file format. Its easy-to-use
interface helps you to create PDF files by simply selecting
the “print” command from any application, creating documents
which can be viewed on any computer with a PDF viewer.
Pdf995 supports network file saving, fast user switching on
XP, Citrix/Terminal Server, custom page sizes and large
format printing. Pdf995 is a printer driver that works with
any Postscript to PDF converter. The pdf995 printer driver
and a free Converter are available for easy download.
Download Now.
PdfEdit995 offers a wealth of additional
functionality, such as: combining documents into a single
PDF; automatic link insertion; hierarchical bookmark
insertion; PDF conversion to formatted HTML or DOC (text
only); integration with Word toolbar with automatic table of
contents and link generation; auto attach to email;
stationery and stamping.
Download Now | more details at
www.pdfedit995.com .
Creating Video Software Tutorials – High Value Products You
Can Easily Sell
What
software programs or services do you use on a regular basis?
What
tricks do you know that make your life using the software
far easier, and speed up your production because of it?
If you
know secrets about the software and services you use, then
you need to make software tutorials detailing what you do
and how you do it. You can then sell these tutorials for a
fee, aiming to get many hundreds of buyers looking to make
their time more productive.
So what do you need to record your tutorials? Start
off with Camtasia Studio from Techsmith. It’s an
outstanding software application that lets you
record your desktop activity, i.e. the actions
you’re making in the software and services you’re
using.
This means you can record every action, every
keystroke you make whilst using your software or
service – and add voice commentary to it at the same
time – to create high-value software tutorials
people will be happy to pay for.
The
voiceover will need a decent microphone, ideally USB. I’ve
found that the Plantronics DSP-500 headset works best – it
produces outstanding audio at a low price. Also, Camtasia
Studio will instantly recognize the microphone, so you won’t
have to spend hours trying to configure it.
Believe
it or not, that’s all you’ll need. Using just these 2 items
will allow you to create high-value software tutorials that
show others the tips and tricks you know.
And don’t
think for a second that others won’t pay for your tutorials.
If you’re showing them a way to save time, increase their
productivity and improve their overall knowledge of the
software in question, then without a doubt people will pay
money for your information.
Also,
video tutorials have a huge advantage over books in that
many, many people prefer to learn visually. Their attention
span is short when reading and they can find it difficult to
grasp the concept of turning what they read into actions
with the software they’re learning.
By seeing
what’s going on directly in the application, they can simply
replicate the process without having to refer to a load of
text and a dozen screen shots.
if the
software or service in questions also has an affiliate
program, you can quickly produce additional income from your
tutorials by offering a special discount on your product if
the software is bought via your affiliate link.
Take some
time to prepare the video and if you want you can also
upload to Google Video, Youtube or ifilm and insert into
your blog in seconds.
Powerpoint Presentations.
This is
another great way to show off your products and can easily
be embedded into your blog. Just create some nice powerpoint
presentations and upload to
Slideshare and even create an audio to go along
with the presentation. This is
online so you must be connected to the Internet.
Summary
We will add a lot more to this section
as time goes on but I think you get the idea. Make it look
professional and use some of the great tools around to help
you generate interest.
