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Welcome To Your Complete Internet Marketing College Membership and DVD System. Make sure you confirm your email to receive all the lessons. |
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Foundations - A basic introduction to Your Internet Business |
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What are you interested in?
What are you passionate about?
If your going to start this project a little bit of advice before we start.
Get involved with something you love to do. So many people I coached in the early days picked money making ventures and now some of them have been reasonably successful but they are not really that interested in the topic they selected. So what have they done. Created themselves a JOB.
When you do something you love it is amazing that success follows. People are drawn to others who are doing things they love doing.
To avoid information overload:
There are many things that will catch my eye, but there are only a few that catch my heart. It is those I consider to pursue." QB
Basically you are looking for a niche where you can dominate.
What is a niche?
A niche market is a focused targetable portion (subset) of a market.
By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.
A distinct niche market usually evolves when a potential demand for a product or service is not met by any supply, or when a new demand arises due to changes in society, technology, or the general environment.
Niche market ventures may become profitable even though they are by nature small in comparison to the mainstream marketplace, due to the benefits of specialization and focus on small identifiable market segments; even without the benefit of economy of scale. Niche markets may be ignored or discounted by large businesses due to what they consider to be small potential; this in turn is part of the process that makes the niche market available to smaller businesses. The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.
Example: Health is not a niche!
Niche markets are usually defined by a phrase not a word.
So a niche market of health might be "How to deal with Diabetes for school aged children".
Remember that if your products take off you will have to service this business. Make sure you do not trade a job for a job.
Theory – The Next Big Trends
Every 18 sec for the
next 18 years someone will turn 60.
What Business do you want to be
in?
The key to any successful project is to develop a skill base to leverage off......
There are three types of people who are doing this course.
The person who wants to set up their own online business
The already established business who wants to get online
The church, charity or organization that wants an online presence
No matter which category you fall into the basic principles will apply. We are going to attack it mainly from a business perspective and you can then apply the principles to your particular niche.
We offer three Main Services.
1. This coaching and product program
2. A complete consulting and development service if you want us to do all the work for you. (Mainly for Established businesses)
3. Our Mentoring program which combines the first two and we also back it up with ongoing support.
To enquire about any of these use our support ticketing system at http://www.msicoach.com/help
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Lets get started with the coaching and what You Will Need!
The very first thing you need is a plan! He who fails to Plan; Plans to fail
With 95% of people who start businesses online most fail for one main reason. Because they are not investing much, except their time, they do not do their due diligence.
Get a good plan and you will already be ahead of the pack.
When you build a website you should initially go to the whiteboard or a pad and ask some questions. Most people want to reach everyone, sell everything and be all things to all people. That's a bad plan and never works.
Think about your target audience. So for this course it is people with some spare time who want to leverage this to generate additional income from home. While this is our target audience we still get professionals, school children and other people outside our demographic but we write to target audience.
Think
about your own experiences. You go to your favorite search engine
and type in your search term, and if your like me, you appreciate the
sites that provide you with the information you are looking for. There are
also a lot of junk sites. I want to help you build one of those good
ones.
So here are the
questions:
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Once you have answered these in
a reasonable amount of detail you are ready to start. While you may target a white middle aged married man with 3 children working in a job it does not mean that other people will not buy your products or visit your site.
What it does mean is that your copy, graphics etc are all targeted and that your site is focused.
What Skills do you need to develop?
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Once you have all the skills and mastered how to use them you can sell pretty well anything from affiliate products to Cars on the Internet. In this course we will go through it all step by step for you.
8 Steps to
Creating a Simple Business Plan
Your business plan is like a
road map to long-term success. Have you ever been in a situation where you
didn't have a map to find your destination and got lost wasting precious
time and money? Well, the same can happen to your business if you don't
plan out your business strategies.
Why you need a business plan.
It gives you a
clear direction where your business is heading. Many business owners just
jump into creating a business without researching and making a concrete
plan. Inevitably, they soon find that they are out of money and have no
time or clear strategies how to market their business.
Here are 8
simple steps to creating your own business plan. (this is by no means a
comprehensive plan but a primer to get you started):
1. Name of
your business - create a name or reevaluate the name of your business.
Does it integrate well with what you are selling? Is it easy to spell and
remember? Is it a name that can be well branded over time? Unless you have
a lot of money try and make your name relevant to your product. You will
get a lot more interest and not have to spend a fortune trying to brand
yourself. Leave that for the big corporate companies. We do a lot more on
this in registering your domain name.
2. Vision - what will
your business look like 5 years from now? Think of how you may want to
expand it to include other branches or extra employees.
Here is mine:
The vision
of MSICaoch is to provide a training program that can be used by orphans,
young people, individuals and organizations to help them develop online
and offline skills. As they develop these skills MSICoach can then expand
into new areas using feedback and joint venturing with these groups to
expand into new niches and markets.
3. Mission
statement - this defines what your business really does, what
activities it performs and what is unique about it that stands out from
your competitors.
Here is mine:
MSICoach is focused on helping people discover how to develop an online presence either for business or non profit areas by using all the different facets of the Internet and media to present a step by step training course.
4. Goals and objectives - clearly define what you want to achieve with your business. Make sure they are quantifiable and set to specific time lines. Set specific goals for each of your products or services.
Here is mine:
Our goal is to sell 300 coaching programs a year and develop 5 new Joint ventures.
5.
Strengths, weaknesses, opportunities, threats (SWOT) - by analyzing
these characteristics in your business, you will get a clearer idea of
what it will take for you to not only to survive but also prosper.
This could include such factors as:
- your companies own changing industry
- the marketplace which may change due to social and economic conditions.
- competition which may create new threats and/or opportunities.
- new technologies which may cause you to change products or the process
in how you do things.
Evaluating your SWOT will help you to:
- build on your strengths
- resolve your weaknesses
- exploit opportunities
- avoid threats
Doing this analysis will help you create a more realistic strategic action plan.
6. Strategic
action plan - this is the most critical step of your business plan,
because without it, your business will not get off the ground. This should
include your sales and marketing strategies
7. Financial plan - a business can operate without
budgets, but it is clearly good business practice to include it. With
budgets, you will be more likely to achieve your business objectives, you
will make more-reasoned decisions and you will have better control of your
cash flow.
For any period, a cash flow statement would include:
- The cash and credit sales (or accounts receivable) expected to be received during the period.
- The anticipated cash payments (for example, expenses for purchases, salaries, utility charges, taxes, office expenses etc.)
- A description of other incoming and outgoing cash, with a calculation of the overall cash balance.
This will
assess how much money is on hand to meet your financial obligations - what
cash has been received and what has been paid out. Knowledge of this cash
flow cycle will help you predict when you will receive funds and when you
will be required to make a payment.
8. Measuring and
evaluation - you wrote your business plan and set the goals with the
intent of achieving them. So now break them down into measurable pieces
and monitor the results regularly. A plan that cannot be measured is
almost always destined for failure. Celebrate your wins and recharge
yourself to accomplish your next goal.
Decide beforehand what
constitutes a real serious loss and what loss will be acceptable.
If you find your goals are unrealistic and unattainable, adjust
them, but realize that it takes hard work to achieve them, so don't give
up easily.
Conclusion:
Now that you have a business
plan, make it a part of you by knowing and understanding it clearly. Build
upon it continuously and refer to it often, so you remain on track and
focused o building a profitable business.
One of the keys to building a great Internet business is your attitude.
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FORGET |
FOCUS |
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Fears |
Others |
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Sale |
Adding Value |
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Your Difficulties |
Your Progress |
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Losses |
Opportunities |
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Future |
Now |
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Events |
Responses |
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Commodity |
Relationships |
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The secret to success is CONSISTENCY!
If you also add a dash of common sense you will find your business will grow and prosper. I still get sales from work I did 2 and 3 years ago through different things I have done. So many times I go to buy a product or get information only to find they have closed their site or moved on to the next great product.
Many people choose digital products such as eBooks or tangible products like this one however you can sell pretty well anything on the Internet so be open and remember when the student is ready the teacher will arrive.
There is a lady in a very small country town in Australia who sells scripts for dinner parties and makes a six figure income. I also have a friend who specializes in supplying writing pens and makes an excellent income online and off. There are so many opportunities it is simply a matter of increasing your skill level which is what this workshop is all about and then applying some effort.
I am sure once you have gone through this course you will be able to:
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While I had a full time job as an administration clerk I learnt a lot about marketing and web design from courses like this and just before I retired I had been promoted into marketing and web development for the company I worked for with a lot better salary than as a clerk. I built up my online business and moved full time into Internet marketing in 2003.
Now you have a business plan and the right attitude we need to work on our marketing plan.
How to
Create Your Web Site Marketing Plan
Creating a web site
without developing a web site marketing plan is the same as planning for
failure. A web site marketing plan is essential not only just to survive
but to continue to thrive and expand your business. You should spend
80% of your time marketing your web site. It's the life blood of your
online business.
When to create your web site marketing
plan.
Most of us probably create a web site first before we plan
to market it. However just like a business plan, you should prepare your
marketing strategy ahead of time.
What's the benefit of doing
this?
The further you plan ahead the easier will all the pieces of
your web site fall into place.
Give me an example please!
Recently I was working on an eBook. Before creating it, I worked on
creating the sales page for the web site. This meant I had to think first
of all the benefits the eBook would be to my customers plus research
appropriate keywords to weave into my web copy for my web page to rank
well
in the search engines.
If I had done this backwards and
created the eBook first, I would have wasted hours of time redoing my web
copy to fit my web site marketing plan.
Here are 7 steps to
creating your web site marketing plan:
1. Begin with the
end in mind - create a vision what you want your web site to
accomplish. Define a vision statement i.e. “I will develop a highly
profitable web site within 6 months”.
2. Set doable goals -
depending on your product or service, write down one or a set of goals you
BELIEVE you can accomplish i.e. “I will turn a profit of $500/month at the
end of 6 months”.
3. Choose a few marketing strategies -
based on your research, pick a few strategies to begin with that you know
you can accomplish. This could include optimizing your web site for the
search engines, placing an ad in an ezine, or writing an article to submit
to online publications.
4. Create a
time line and set a deadline - create a horizontal line on paper or on
a white board (where you can easily view it each day) and divide this line
up into days, weeks or months (or whatever duration you decide) of your
marketing campaign. Then mark the beginning and ending dates of your
campaign, plus what type of marketing method you are using.
5.
Track your results - if you are running an ad either on the Internet
or offline, track its effectiveness. Use ad tracking software to track all
the links you place online. To know how visitors arrived at your web site
and what keywords they searched on to get there, analyze your web site
statistics. There is a full tutorial on this for you.
With offline
ads, use a different code for each ad. If one ad doesn't work well, rework
your copy and try it again. Once you find one that works, expand your
advertising to other publications.
6. Calculate your return on
investment (ROI). - don't just blindly throw money into an ad and hope
for the best. Keep track of how much money you initially invested in the
ad and what profit you made in return. i.e. if you received $7 back in
profit for every dollar you invested in your pay per click strategy, then
you are running a very successful marketing campaign.
7.
Constantly evaluate your results - after each marketing campaign,
evaluate which strategies worked best and which ones did not. Repeat those
marketing strategies that are profitable to get maximum results from them.
Throw out or refine the ones that did not work well and try some different
ones.
Tips
Write your vision, goals, strategies
and time line on a piece of paper.
Keep this next to your computer
so you can refer to it from time to time so you don't lose your focus.
It's easy to get distracted, particularly when it's no longer fun to act
on your marketing plans and they just become a chore to do.
Be
disciplined - stay focused on your vision, goals, strategies and dead
lines. Staying on track with your time line and accomplishing your
deadlines, will give you a great sense of accomplishment. You also can be
assured you are making progress towards achieving a profitable web site.
Try a number of strategies at the same time - by utilizing
a few different strategies together, you have a better chance of getting
more visitors to your website. For instance each week you could place an
ad (free or paid) in an ezine and write an article. Daily you could
participate in the various popular forums, newsgroups and message
boards on the Internet and include a link to your web site in your
signature file.
Conclusion - creating, executing, tracking,
testing and evaluating your web site marketing plan will greatly enhance
your chances of building a profitable online business.
It is not all Internet.
The mistake I see a lot of people making is they believe they can do everything online however after talking to many successful entrepreneurs I have found that they spend a lot of time reading books and listening to tapes or CD's. This is a another key to your success so here are four books you should look for. Remember that we are looking at you setting up a successful sustainable business so you will need to educate your self with different resources.
Books to read:
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A Note for Parents
This is an excellent starting point to teach your children web designing concepts. It will be necessary in the future for most people to have a basic knowledge.
Disclaimer
While we are always trying to keep all the links up to date we can not always guarantee that they are valid in the version you get. Please advise us if you find any that are not working.
Here is your product for today.
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Membership Riches
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To your success
Quentin Brown
